Fans of the Simpsons may recall an early episode that saw Homer design a new car for his brother’s automotive company. At one point Homer tells his brother the car will feature “rocking peanut steering”.With no grasp of industry terminology, Homer has overheard the words “rack and pinion steering” and clumsily misinterpreted them into pure nonsense. It’s a good joke, but not one you’d want to repeat in your workplace. Certainly not if you have ambitions to do business globally.With automotive research, development, production and consumption now truly global, and with people of all languages and cultures involved in each stage of each process, relevant information must be translated with pinpoint accuracy and consistency.And when you’re communicating key specifications or selling points, it’s not enough just to speak the language of your target audience. You also need a mastery of the automotive industry terms, in both source and target languages. Automotive terminology that’s crucial in English might not even have a direct equivalent in German, Japanese, Chinese or Brazilian Portuguese. That gives you a problem that only genuine industry specialists can solve.So who are you going to trust? The automotive translation market leader with years of experience, an established partner to blue chip manufacturers and tier 1 and tier 2 suppliers, offering teams of specialists who understand the language of high performance cars as well as the people who make them? Or the other guys? The ones who smile and nod and promise so much but end up talking about rocking peanut steering?At Absolute Translations we understand the developments and challenges of the automotive industry, because we’ve been helping our clients navigate them for over a decade. We recognise the central importance of ongoing software development, and that’s why software localisation is a key element in the service we offer automotive partners. Whatever your challenge, we have the solution:- When it’s time to share research data in multiple languages, our technical teams will convey your message with scientific precision.- When it’s time to bid for new business, our contract and tender specialists offer a mastery of both automotive and legal language that will give you the best possible chance of success.- When it’s time to roll out a new product in a new territory, our subject matter experts will be your marketing partners, communicating your unique selling points in sense and spirit.You can’t translate it if you don’t understand it.Our linguists understand it. Let them translate it.