What draws Land Rover to sailing?

It’s no surprise to find Jaguar Land Rover supporting the 2017 London Boat Show, not only as an exhibitor but as a sponsor. The company’s long standing partnership with the sector has moved up a notch with the establishment of Land Rover BAR, the sailing team led by Olympic legend Sir Ben Ainslie that many people believe gives Britain its best ever opportunity of winning the Americas Cup.What draws Land Rover to sailing? And what makes it such a natural partner for the luxury yacht and boating market?It’s the combination of tech and talent.Visitors to the Land Rover stand at the Excel Arena can enjoy a virtual sailing experience, helming a simulated AC45 catamaran featuring a dazzling array of sensors, hydraulics and composite materials adapted from Formula One motorsport and the aeronautics industry. Every one of these applications is designed to complement the skill and fitness of the professional sailor.Sir Ben Ainslie himself summed up the balance required to be competitive in high level sport in a recent BBC interview:“Technology is critical to the America’s Cup. It’s a design race as much as it is a sailing race… the balance between design and actual sailing skill will be pretty much 50-50.”As with Formula One cars, competitive boats are designed to be as lightweight and aerodynamic as possible. Land Rover chose former McLaren chief Martin Whitmarsh to head up BAR, and his motor racing experience is paying dividends. In the heat of competition, the sensors located around the AC45 measure wind speeds and the pressures they can cause. This data is immediately analysed at the team’s technology centre and used to generate optimum performance.For most of the boat show’s visitors and most of the recreational sailors around the world, the small margins that win or lose Olympic medals and Americas Cups aren’t a factor. But when you invest in a quality product, the pride in its performance is just as great. That’s something language service providers understand very well. At Absolute Translations, teams of linguists work with cutting edge tools to create a translation memory for each client. We’re not just specialists in your sector, we’re specialists in you and your service. That level of detail won’t just guarantee you consistency, it will save you money. Once we have particular terminology translated in a form that meets your exact needs, you can use that translation again, whenever it’s suitable. We’ll help you build a language library that you can keep on coming back to. We’ll help you convey the core message of your brand and your unique selling points in any market and any language.As Jaguar Land Rover, Sir Ben Ainslie and every other market leader at the London Boat Show knows, that’s what happens when you combine tech and talent.