Are Professional Translators Required in 2019? - Absolute Translations
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Are Professional Translators Required in 2019?

In recent years, companies have started developing new technology which allows people to communicate with each other easily. Ultimately, removing any language barriers that existed between speakers of different languages. With rapid advancements in translation technology and a £40bn global market, experts propose that machine translators are set to change the world. However, for professional translators like the team at Absolute Translations, this raises the question: are translators still needed in an era of artificial intelligence and machines?

And the answer is… yes! While machine translation is excellent in theory, it does present many challenges for users. Below the team at Absolute Translations – one of the UK’s leading providers of translation services, discuss the issues with machine translators.

Language is constantly evolving.

Most notably, the speed at which artificial intelligence can update its system to account for nuances and slang. After all, languages are constantly changing; according to the Global Language Monitor, around 5,400 new words are created each year. Therefore, it is difficult for machine translators to keep up-to-date with all of these new additions.

Machine translators do not understand culture-specific language.

Another issue with utilising machine translations is the lack of context and understanding of human speech. The use of artificial intelligence means that cultural and lexical phrases specific to different languages are not understood. Machine translators also do not pick up on the style and tone of voice of the text. Therefore, the original message will be lost during the translation process. For companies translating important documents or marketing materials, this could have detrimental effects on the text. For example, machine translators may not pick up on humour in a text and when translated, it may not make sense to readers.

One way to erase the problems caused by machine translators is to use professional human translators. Here at Absolute Translations we have a team of native-speaking translators. Based in our offices across the globe, the translators live and work in your target country – meaning they have expert knowledge of local culture and nuances. With a team spanning across the globe, we are able to provide translation services in over 200 language combinations.If you want to find out more information about our professional translation services; why not get in touch with our team of translators on 0333 577 0767.