It has always been known that translation services benefit large corporations who want to expand their brand internationally. After all, an important aspect of translation services is that it allows brands to communicate with their foreign partners and customers. Not only this, but translations will also help companies to attract overseas business and increase sales. However, an often overlooked translation service is audio transcription services.
You may be asking: what exactly are audio transcription services? Well, audio transcription is the process of taking the spoken word, translating it and putting it into written copy. Here at Absolute Translations, we are a leading translation company in the UK, providing a wide variety of translation services including audio transcription. For businesses unclear about the benefits of audio transcription services, we have provided a list of the top four reasons to utilise this service:
Around the world, English is considered the lingua franca for many businesses. However, studies by experts have proven that it is better to connect with non-English speakers in their local language. They point out that translating audio into their native language instantly helps you to connect with them. The reason for this is because your brand will sound more familiar to them and customers will start to trust your product or service like a local brand. With a strong connection built with potential consumers, locals will come to accept your company quicker than your competitors and sales won’t be far off.
When you’re expanding your business abroad, you want all staff to understand your brand message – as well as having customers know who you are. During the employment process, you may have created audio guides and health and safety videos which give staff knowledge about your brand. However, with limited knowledge of your language, they may not understand what you’re saying. Subsequently, this could impact their work. With audio transcription services, a professional transcriber will transfer the audio into text. This means you can create a simple and accurate PDF to give to clients and staff. For growing global companies, this process makes important information easily shared between all of your international departments.
As mentioned above, language experts have stated that online consumers are more likely to buy a product when the website is written in their own language. This also applies to any videos or audio you create for your brand. Before you publish a video or audio clip, we would recommend using audio transcription services. This will allow your brand to reach out to customers by using their native language without causing confusion or offense. Without an accurate audio transcription, viewers may leave the video because they don’t understand the language. By providing subtitles or audio in the language of your audience, you reduce the risk of them clicking off.
If you would like any more information about our audio transcription services, then get in touch! Contact Absolute Translations today on 0333 577 0767.
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