Over the last two decades, Internet use has increased massively – with a reported 4.6 billion users as of October 2020. As a result of this, the world has become more interconnected; with many users visiting international sites and having conversations with foreign friends every day. Not only does it make communicating with others easier but the increasing Internet usage has also made it quicker for businesses to expand overseas. A brand can easily reach a new, international audience by setting up social media channels and a website for that region of the world.
However, nowadays, it isn’t enough to have a website in just English. While many people around the world can understand English to some degree, having a website in the region’s native language can really put you ahead of your competitors. That’s why using website translation is essential for expanding your business overseas!
Here at Absolute Translations, we provide website translation services in a wide range of European languages including Greek. If you’re interested in reaching a Greek audience, here’s why you should utilise our Greek website translation services:
When launching your brand internationally, the first impression really matters as this is when customers will make a judgement on your products. A website is very important to creating the perfect first look at your brand as it’s a window into your values and ethos. When you adapt your website’s content for a Greek audience, for example, you’re showing them your brand aligns with their own beliefs and culture. As a result, you’ll find that you have better relationships with your customers and begin to build a loyal base.
When surveyed by Common Sense Advisory, over half of Internet users said they were more likely to buy from a website when the content is written in their native language. Following this study, it shows the advantage of having your website localised for your audience; particularly if you want to boost sales.
One-time purchases are great but ideally, as a brand, you want to see return customers. However, if users have a confusing or negative experience on your site when purchasing, it’s likely that they will not return to purchase again from you. Therefore, by using Greek website translation services, you can help make your website easier to browse for customers and ensure they find exactly what they’re looking for. Once this occurs, the customers will have newfound trust in your brand and continue purchasing from you.
If you are interested in our Greek website translation services, why not get in touch! Contact us on 0333 577 0767 or main@absolutetranslations.com. We also provide our translation services in over 200 language combinations. These include French, Albanian and Zulu if you’re looking for additional languages.
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