In today’s business world, social media plays a large part in a brand’s digital identity. No matter what sector, service or audience, it’s expected that a company will have a presence on at least one social platform. Platforms like Facebook and Instagram are a great way to connect with audiences – no matter where they are based. For brands who have recently entered foreign markets whose audience is active on social media, the use of social media translation services is essential.
However, social media content is one of the most nuanced and culturally specific forms of digital communication. By effectively adapting cultural nuances, slogans, idioms and puns in your content, you can ensure that your social media campaigns are successful globally.
The key to successfully reach your audience through their native language is to implement a social media translation strategy. Here at Absolute Translations, we are sharing our top tips to get started with implementing your translation process for social media:
It’s important to take time to find out what platforms your target audience are using every day. Then, you can tailor your message within content to that audience and social media platform. Platforms such as Facebook, Instagram and Twitter may be prominent internationally. However, different platforms may be more popular among your customers based on their ages, gender and geographic location. For example, if you’re looking to reach your audience in China, the top three social media platforms there are WeChat, Kuaishou and Sina Weibo.
When planning international social media content, make sure you decide in advance which posts will be the most relevant to your audience. By getting your chosen content in the queue for translation, you will avoid spending money unnecessarily on content that isn’t relevant to your audience. Therefore, you will also better engage with your audience and feel confident that they will be reading information important to them.
When your brand reputation is on the line, it’s important to use professional social media translation services – rather than things like Google Translate and translation plug-ins. By using a professional, native-speaking translator, you can ensure that your posts have the same effect on your international audience as well as your English-speaking audience. These specialist translators will be able to consider elements of language such as slang and emojis – which an automatic system couldn’t do.
To find out more information about our social media translations services, why not get in touch with our team? Call us on 0333 577 0767 or email at main@absolutetranslations.com.
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