Your website is often the first thing someone sees when it comes to your business. If people resonate with what they see and hear, they’re more likely to purchase, it’s as simple as that. Website translation services are essential if you want to leave a lasting impression, regardless of where your traffic is coming from. It’s important that your content is readable and relatable all across the globe to entice optimum custom.
Here at Absolute Translations, we are website translation experts, with over 20 years of experience. Our understanding and precision in language can transform your domain and aid in turning traffic to conversion.
Website translation is adapting the content on your website from one language into other languages. This makes what you’re offering accessible to customers worldwide, allowing a larger reach and the potential for business expansion on a global scale. Website translation is an essential business tool that can quickly bolster your reputation and enable long-term overall growth.
Having your website professionally translated is fundamental for maximum SEO value. Search Engine Optimisation works to increase your Google page rankings, with the ultimate goal being that your domain ranks first on the search engine results page (SERP) for as many relevant key terms as possible.
There are many ways that you can maximise your chances, but the most steadfast way to do so is through carefully researched keywords and phrases. These work by honing into what your target audience might be searching on Google. Suitable keywords and keyphrases must be evenly distributed throughout each page and piece of content on your website. This allows Google to crawl the search times and correlate them with what your identified demographic is asking for!
In an everchanging digital age, it’s important that your business stays relevant online, not only for potential consumers and business partners, but for Google’s algorithm! Although the philosophy behind SEO consistently stays largely the same, the small details that appeal to the algorithm can change frequently. However, Google never tells anyone what the current, exact algorithm is. You just have guidelines to follow and your keywords to guide you!
From country to country, Google crawlers want to find the best, most user-friendly websites for those who are using their search engine. In order to succeed with a chance of ranking, you must abide by the basic EAT guidelines. Your website and its content must follow this format – Expertise, Authoritative and Trustworthiness (EAT). The more boxes you tick, the higher you climb in the search results ranking. Ideally, every company wants to be on that first page. As you can imagine, the competition is vast!
Posing yourself as a knowledgeable expert in your field throughout your content is essential to your business success. Through website translation services, you are able to appeal to a wide target audience, which helps to build credibility with your counterparts and in turn, Google.
Your website reflects your whole brand – make sure it shines! It is imperative that your brand tone and messaging comes across correctly, regardless of the country your website displays. Ensure that your digital footprint aligns with your brand ethos.
Within your website translation services, transcreation should be considered. Slightly different from translation, this process looks to adapt a message from one language to another, whilst maintaining its intent, style, tone and context. This is key to preserving your message in a new environment to reflect your company’s core essence to local audience. It’s an important part of accurate website translation because it allows content to resonate and builds trust.
Likewise, utilising all-encompassing website translation services, like Absolute Translations, ensures that your website content is not only translated, but localised. This includes identifying the relevant cultural nuances and consumer preferences within copy.
For accurate localisation, it’s imperative that your website translator is a native speaker, who understands the dialectal quirks and traditions of the language in question. This way, any branded copy will be relevant through effective and up to the minute localisation.
The use of localisation can instil trust within your target audience, allowing you build a credible reputation, to encourage future business opportunities. At Absolute Translations, our professionals are native speakers of over 200 languages between them and are based in key locations around the globe. This ensures up to the moment translations, no matter the location.
Our talented translators are also website development and SEO specialists, setting our team apart from the rest. Our expert translators have a minimum of 5 years within the industry, and a career’s worth of experience in their chosen field! So, not only can you rest assured that your translations are accurate, you can count on the language and sentence structure for SEO value being top notch too! This saves time and money outsourcing to a separate company to optimise your website and content translations.
Our turnkey service is a one stop shop, that can deliver incredible results for both B2B and B2C endeavours, encouraging a return on investment in 2023.
Are you looking to grow your business in the new year? Absolute Translations Website translations services can help to put your company on the map! We can tailor our knowledge to your specific business needs and come up with a quote that is bespoke to your overall strategy.
There are plenty of ways you can contact us to find out a little more information! Fill out our contact form here, call us today on 0333 577 0767, or e-mail at main@absolutetranslations.com. We look forward to hearing from you!
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As part of our ongoing efforts to protect the environment for future generations, Absolute Translations is proud to have achieved carbon negative status!
