From breaking stories, essential updates and even the latest trends, news happens quickly and travels fast across many platforms and countries. With this is mind, it’s imperative that businesses are able to connect with new, potential audiences through utilising media and PR translation services. Afterall, your relationship with your target demographic can only be enhanced by reputable media sources and positive PR exposure.
Media and PR translation services are simply the translations of any media or PR content in relation to your brand. This could be company specific documentation, press releases, press packs, articles, statements, or even in the form of interpretation. A good translations vendor should specialise in media, press and publication services to be able to accommodate this fast-paced and demanding industry.
In business, it works in your favour to have good relationship with credible media outlets. They have the power to help you propel your business to the forefront of your target audience. They can also help gain new clientele and increase customer retention.
Professional media and PR translation services take your current press and media materials and transform them into your target language. By having your media materials available in your desired market’s native language, you can guarantee the accuracy of your brand message and avoid confusion when it comes to dealing with international press.
Without effective media translation services, you may find that you accidentally alienate your customers by writing copy which is offensive or untargeted. This will have the opposite desired effect on your business reputation, and you could be remembered for the wrong reasons!
We’ve all heard the phrase ‘all publicity is good publicity’, but is this really the case? As a branded company, being recognised for something controversial, or for the wrong reasons, can have a detrimental effect on overall business. Yes, your website may get more hits, as people often get curious as to who the debatable brand is, but businesses that have been slandered in the press are certainly less likely to see conversion from the website traffic. This will impact revenue and could hinder considerable return on investment. People buy from people. If you don’t have a credible reputation, you simply won’t make the sales, or garner new business.
Crisis management is another element of PR that can help brands that have had or are having a tough time in the press to repossess a better reputation. If a brand is global, or has had issues in a specific location, it’s fundamental that any media correspondence has been vetted by a professional translator. Not utilising media and PR translation services could end up looking unprofessional and potentially make a situation worse.
Crisis management translation is of course used in more serious cases. Mostly, companies need to utilise media and PR translation services for branded press packs, marketing and advertisement campaigns. We would always advise getting any new campaigns looked at by a professional translator. They must be a native speaker of the language in question. This way, any mistakes can be avoided from the start. You can then be sure your new product or service campaign will resonate appropriately with your target audience.
Without professional services, it’s possible that you could alienate your audience without even meaning to. Even large household names have suffered as a result of not utilising native-speaking translation services. Take Pepsi for example.
Pepsi wanted to launch their drink into the Chinese market in the 1970’s. They created a campaign around the slogan ‘Come Alive with Pepsi’. However, when translated for audiences in China, it became ‘Pepsi brings your ancestors back from the dead’. This slogan wasn’t well-received by the Chinese audience due to a strong cultural importance around the deceased and their elders. Since the launch of this campaign, Pepsi has continued to struggle in the Chinese market – being dominated by their competitor, Coca Cola. Professional media and PR translation services by credible experts could have prevented this major setback.
In an ever-evolving, challenging and fast-paced industry, the need for accuracy, reliability and a quick turnaround is paramount. At Absolute Translations, we deploy accredited experts across the fields relevant to your reporting and exposure. We can get your facts right in more than 200 language combinations.
Our philosophy has made us the trusted media and PR translation partner of some of the most respected news sources in the world. We have worked with the likes of Channel 5, MTV, Discovery Channel, Sky, BBC, The Sun and The Guardian. Our translations are carried out with a passion for accuracy and speed matched only by our dedication to the values of your organisation.
Our translators are proven native speakers of your target language. They have a minimum of five years’ experience translating at the highest level and in accordance with the local cultural and social understanding.
Are you looking for a media and PR translation services partner to boost your global exposure and success? We’d love to discuss exactly what we can offer your business. Simply fill out our contact form here, call us today on 0333 577 0767, or e-mail at main@absolutetranslations.com. Don’t forget to check out our Instagram too. We look forward to hearing from you!
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