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    Localisation vs Translation: What’s The Difference?

    Typing on computer When it comes to marketing translations, the terms ‘website translation’ and ‘website localisation’ are often used interchangeably. In fact, it’s not uncommon for marketers and business owners to be unaware of the differences between the two; or even know that there are any distinctions.   While the processes share similarities; an understanding of the two phrases and what sets them apart can benefit your knowledge of the industry. It can also help your brand effectively expand globally.   Firstly, it’s important to understand the difference between localisation and translation for marketing materials. When translating a website, a translator will change...

    How Has The Evolution of Languages Affected Translations?

    Talking through cups In the past, communicating with people who speak different languages was a difficult task. For example, early European settlers encountered difficulties when trying to do business with natives in the Americas and Asia. Whilst in recent years, globalisation has changed the way we connect with others, there is still an issue with communication in business.   Fortunately, a translation company like Absolute Translations can offer a solution for modern businesses. With a team of professional translators living and working around the world, our linguists are not only fluent in the target language but understand the culture; one of the earliest...

    How to Improve Your Company’s Image with Translation Services

    The branding and marketing of a company can hugely affect what the public and other corporations think of your brand. If you start to develop a negative reputation in the industry, it can cost your business massively. After all, people are unlikely to carry out business with a company that holds a poor reputation; especially when gained from something easily preventable. For companies whose target market are located overseas, you need to be extra cautious when it comes to marketing your brand abroad. For example, in marketing campaigns, it can be easy to unintentionally offend or appear unprofessional due to...

    Absolute Translations Go Carbon Neutral

    footprint in sand - carbon neutral Here at Absolute Translations, we are not only passionate about providing certified translation services, but we are conscious about reducing our impact on the environment. As a business, we have always taken small steps to look after the Earth such as recycling our waste. However, we are now pleased to announce that Absolute Translations is a carbon neutral company.   At the beginning of November, Absolute Translations underwent an assessment by Carbon Footprint to identify our carbon dioxide usage; a total of 53 tonnes. Since then, we have entered into a program to offset our carbon footprint. The team will...

    Picture Perfect Language Services

    Global translate language service While Absolute Translations is happy to offer you an impeccable language service, we recognise that serving a client’s best interests often means doing far more than simply translating words on a page.   More and more, you’re coming to us with requests for print-ready multilingual material. We’re proud to have earned your trust not only in our ability to translate text into multiple languages. But also in our ability to deliver flawless brochures; presentations and manuals. We’ll never take that trust for granted, and thanks to our bespoke Desktop Publishing service we know we can keep on delivering to the standard you...