How Translation Services Transform Beauty Brands
In recent years, the beauty industry has seen huge growth – particularly for emerging, independent brands. And there’s no sign of it stopping any time soon! The cosmetic industry predicted that the personal care and beauty industry will reach approximately USD$863 billion by 2024.
For cosmetic companies wanting to join this successful, global market, the use of professional translation services is essential. After all, the purchase and use of makeup is present in most countries around the world. Locations such as Japan and Russia have seen a huge growth in the sales of perfumery and makeup; especially as consumers are now beginning to look on the Internet for alternatives. This opens up plenty of opportunities to new companies wanting to sell their products in foreign countries.
Here at Absolute Translations – one of the UK’s leading providers of translation services, we provide a range of professional services to grow and expand your business. Below are just a few of the translation services we recommend for beauty brands:
It goes without saying that the beauty industry is highly visual. After all, consumers want to see what your products look like and how they will work on their skin. One way to achieve this is through social media campaigns – particularly video content. However, for beauty brands competing with the likes of L’Oreal and MAC, standing out from the crowd is important when it comes to content. Utilising expert video subtitling services and voice-over is guaranteed to catch your target audience’s eyes and ears. It is reported that consumers react better to videos where their first language is used. Therefore, having voice-over and video subtitling services on your videos could be the difference between gaining a customer or losing them.
As mentioned previously, the Internet has given independent beauty brands opportunities to reach new customers. However, businesses need to make sure that when a consumer lands on their website, they can find the information they want. Otherwise, they may not make a purchase. According to the Common Sense Advisory in 2014, 72% of Internet users were more likely to purchase products when the details are in their native language. As a result, website translation services are a key tool to cosmetic companies’ worldwide marketing efforts.
One of the biggest goals for beauty brands is to be stocked in international department and beauty stores like Debenhams and Sephora. However, a company’s global expansion may come to a halt because their staff cannot communicate with foreign partners. For example, an independent UK makeup brand looking to expand into Japan may want to speak to retail beauty buyers at Matsumoto Kiyoshia – a Japanese drugstore . However, without a good knowledge of Japanese, they may struggle to effectively liaise with the team. That’s where professional interpreting services come in! The interpreter would have an excellent understanding of both Japanese and English. That way, they can assist with any face-to-face meetings or phone calls.
If you would like to speak to a member of our team about our translations services for beauty brands, get in touch with us on 0333 577 0767.