The Benefits of Translation Services For Businesses Expanding Internationally
As a result of globalisation, our world is shrinking. Languages and distance which were once barriers are now less of a challenge; especially when it comes to interacting and communicating with professionals across the globe. However, as a business owner, you want to ensure good relationships are made in the way of sales and partnerships. This is why businesses must take advantage of using good translation services.
In order to enter into new, foreign markets, it’s important to be able to communicate with potential clients effectively. Therefore, working with a translation company can offer a number of benefits to help achieve your expansion goals.
1. Improve the communication between you and clients
With only 20% of people in the world speaking the English language; a translation agency is an effective way to reach new and existing clients around the world. For businesses, it also opens up the opportunity to reach markets other than English-speaking ones. Whether it’s important business meetings or writing reports, a translator will ensure your thoughts and ideas are communicated successfully to the client.
2. Understand cultural identities and local language nuances
When you work with a translation agency who offer native translators, you have excellent insight into the culture and attitudes of a country. For example, by having a translator work with you to create a website for an Indonesian audience, you will know to avoid the colour green in your work. While we may consider green to represent luck and success; it is forbidden in Indonesia as legend states that the colour green brings misfortune to those who wear it.
3. Help you to reach a wider audience
In order to grow your business and increase your sales abroad, you will need to successfully address a large number of potential customers; many of whom cannot speak English. By utilising website translation services and translating your marketing materials into the desired language, it will allow your brand to be recognised around the world and trusted by foreign clients.
If you would like to know more about Absolute Translations and our expert transcription services, get in touch with us on 0333 577 0767 or come to see us at Going Global Live 2018 on 14th and 15th November!
The team from Absolute Translations will be setting up base at stand 286 to answer any questions regarding translation and linguistic solutions. On the first day of the event, we will be holding a discussion about ‘Translations; the fastest, most overlooked way to win new customers” and would love to hear your thoughts.
If you’re interested in coming along, visit http://www.goinggloballive.co.uk/.