Africa rising

Recognising people’s potential and respecting their culture can build a bridge, and communicating in a language they understand can help you cross it. More than three thousand languages are spoken in Africa, and UNESCO has reported that the mass media use almost two hundred and fifty of them. Over sixty languages are used in the continent’s formal legal proceedings, and over fifty in the African public administration. Clear professional communication will take you across this bridge.

Uniquely among language service providers, Absolute Translations offers you dedicated teams of native speakers in the rarest African tongues and dialects. We maintain constant contact with proven linguists, so their skills are available to you exactly when you need them. Many translation providers may not have heard of languages such as Sidamigna, Oshiwambo, Ibibio, Dioula, Turkana, Senufo, Tshiluba, Dagbani, Kusai, Daagare or Mina. At Absolute Translations we recognise them as important modern business languages. We have a track record translating to and from all of them, and many more.

The digital map of the world is changing. If you want to make your mark on it, Absolute Translations is your ideal language service partner.

The annual Digital Africa Conference is an interesting indicator of the continent’s progress. The theme for this summer’s event in Abuja, Nigeria, told us all we need to know about Africa’s collective ambition.

“The Fourth Industrial Revolution: Getting Africa Ready” was a showcase for innovative thinking. Business leaders across the continent discussed their plans to take advantage of the rise of robotics, artificial intelligence, machine learning, cloud computing, big data and analytics, and virtual reality. This is no time to fall behind, and with African internet penetration now approaching 30% we’re seeing the benefits of an increasingly well connected population. A combination of falling smartphone prices, increasingly user friendly services and rising awareness is transforming the dark continent into a beacon of light. Mobile phone ownership in South Africa and Nigeria is already as common as in Britain or the United States.

British companies seeking new trade opportunities are looking in this direction. Nigeria is an interesting example of what’s on offer. It’s Africa’s largest economy and biggest oil producer, with a young and vibrant population. Almost half of Nigeria’s 188 million citizens now live in urban areas. Two out of five Nigerians are aged under 25, with an overall median age of just eighteen. Across the continent as a whole, the demographic argument for investing is even more powerful; by the end of this century, Africa will be home to half of the world’s children.

This is the future calling.

Absolute Translations is listening.