When we compare the online business landscape to twenty years ago, we are operating in a completely different world. At the turn of the millennium, the Internet was very much in its infancy; with only 361 million users worldwide and Google celebrating only its first birthday. For businesses, the benefits of offering your services or products online were almost non-existent. But if you were advanced enough to have a website, they were usually statistic and full of text.
Now, in 2021, the Internet has very much become its independent ecosystem where a business can thrive solely from online sales – and it’s no surprise as to why! As of 2021, there are over 4.6 billion Internet users worldwide and more than 3.2 billion Google searches are made every day. With these huge statistics, it’s clear that surviving as an online business can be tough. After all, you’re most likely competing with thousands of other businesses within your niche around the world.
In order to capture the attention of your audience, Search Engine Optimisation is an essential skill. Search Engine Optimisation, otherwise known as SEO, is the process of editing your website so you always appear at the top of search engines for specific keywords. So what happens when you’re trying to get your website in front of an international audience? Just like many businesses hire a specialist team to manage their native SEO, you can utilise professional SEO translation services to transform your SEO campaigns.
Below our team of specialist translators have shared how you can ensure your SEO strategy works for every language you pursue:
When translating your website for overseas customers, it’s easy to think of using Google Translate but that isn’t always an accurate option. Automatic translation software doesn’t pick up on the writing style or the intended message of the text. Therefore, leading to sentences which don’t make sense, or even offending those browsing your website. However, professional SEO translation services will take your current web copy and transform it into your chosen language so your target audience engages with it. In fact, our service goes beyond localising the text. We work with experienced SEO translators who can optimise every element of your website including headings, tags, anchor text and meta descriptions.
In the online space, you often get one chance to make an impression on potential customers. Therefore, you want to make sure that whatever the audience sees is the very best content. When you utilise specialist SEO translation services like ours here at Absolute Translations, you can rest assured knowing that the content available to customers is accurate and precise. We use native-speaking translators with experience in SEO to ensure that the content is specific to your chosen region and attracts the right audience. As a result, you are guaranteed to see an increase in traffic to your website and a quick return on your investment.
To find out more information about our SEO translations services, why not get in touch with our team? Call us on 0333 577 0767 or email at main@absolutetranslations.com.
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