With the world moving more and more towards digital platforms, website translations have never been more vital for businesses, in the UK and beyond. Absolute Translations have seen a surge in businesses utilising Polish website translation services. This isn’t surprising, especially considering it is the sixth most spoken language in the European Union. Poles aged 16-24 are the average age for internet usage, and this makes up a big selection of ecommerce audiences. In this blog, we’re going to talk about why polish website translation services are important to businesses across the globe.
Website translation refers to the process of translating content on a website for an international audience. Translating websites requires localisation skills and a native understanding of the local language. Cultural knowledge is required to ensure your web content and app content is appealing to target countries, whilst still conveying your brand message. Website translations must also be carried out with design in mind to ensure that all cultural elements have been taken into consideration in every language.
One of the most important things with the development of a website is ensuring the SEO is correct. SEO (search engine optimisation) and metadata are the elements of your website that will get you ranking on Google. This is done using the appropriate keywords for the local market. A direct translation of the keywords will not be effective when a search is conducted in a foreign country. It can also affect the quality of your keyword ranking. Utilising professional and localised human translators guarantee an accurate translation and therefore, higher ranking on the SERP.
Having website translations is also beneficial for making a user not feel alienated. Users are more likely to stay on a website and read it if it is in their native language. This will increase the time users spend on your site, lowering your bounce rate and in turn, increasing the opportunity for sales.
Here at Absolute Translations, we have experts on hand to advise you the correct way to deal with keywords and meta tags. We will translate them effectively for you to increase their international SEO value. Our translators have a minimum 5 years of experience. They work with a combination of SEO and CAT tools to harmonise web translation with other documents. Absolute Translations are able to adapt and mould to an ever growing audience, building translations to meet the need for responsive media.
If you’d like to find out more information about the Polish website translation services we offer, get in touch. Alternatively, you can call 0333 577 0767 or e-mail main@absolutetranslations.com.
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