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    Somebody else’s job?

    Next week’s IoT Tech Expo at Olympia brings together an impressive list of industry leaders and thought leaders, ready to debate the significance and the future of the Internet of Things. One thing sure to be discussed is the impact on the employment market. Not only in job creation – although that is a very hot topic – but in redefining how we see our jobs. For decades, non-specialists have been able to say that IT was “somebody else’s job”. Now, with connected devices on planet earth already outnumbering people by a factor of three to two and with 50...

    The answer to tomorrow’s challenges

    A century ago the automotive industry changed our way of life. Within a few short years, cars became widely affordable, spin-off industries sprang up to support manufacturing and the transport infrastructure we know today began to take shape. The industry has hardly stood still since then, of course, but the changes facing manufacturers and consumers now are as revolutionary as anything we’ve seen since the Model T Ford.Over the past decade Absolute Translations has helped automotive industry clients produce and sell technically complex machinery through the clearest possible communication. As our friends and partners shared their latest developments at Autosport...

    Your brand deserves performance

    Motor Racing teams tend to play by the same rules. One team, two drivers, identical equipment.But the same cars produce different lap times and achieve different results, because it matters who’s behind the wheel. One driver will have an edge on another in raw speed, in aggression, in performance. That’s driving. That’s life.As every exhibitor at Autosport International knows, it matters who you employ and it matters who you partner with. Small margins make all the difference no matter what goals you set.Whether you’re braking later on each corner to shave a few hundredths of a second from a lap...

    Ten billion reasons

    Sailing and maritime products and services are supplied by over 5,000 businesses in Britain, employing 90,000 people and generating annual turnover of £10 billion. There’s no doubting the quality and innovation that lights up the sector, but 21st century business leaders need to be as agile in their communication and payment strategies as they are in product development.Put simply, is your business ready for e-commerce? Because if it isn’t, your share of that £10 billion might be in jeopardy.Many of us associate e-commerce with online shopping, but the bigger picture includes business-to-business communication, data exchanges and fund transfers. Absolute Translations...

    What draws Land Rover to sailing?

    It’s no surprise to find Jaguar Land Rover supporting the 2017 London Boat Show, not only as an exhibitor but as a sponsor. The company’s long standing partnership with the sector has moved up a notch with the establishment of Land Rover BAR, the sailing team led by Olympic legend Sir Ben Ainslie that many people believe gives Britain its best ever opportunity of winning the Americas Cup.What draws Land Rover to sailing? And what makes it such a natural partner for the luxury yacht and boating market?It’s the combination of tech and talent.Visitors to the Land Rover stand at...

    Don’t understand it? Then don’t translate it

    Fans of the Simpsons may recall an early episode that saw Homer design a new car for his brother’s automotive company. At one point Homer tells his brother the car will feature “rocking peanut steering”.With no grasp of industry terminology, Homer has overheard the words “rack and pinion steering” and clumsily misinterpreted them into pure nonsense. It’s a good joke, but not one you’d want to repeat in your workplace. Certainly not if you have ambitions to do business globally.With automotive research, development, production and consumption now truly global, and with people of all languages and cultures involved in each...