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Transcreation Services on a “Glocal” Level
By offering transcreation services, Absolute Translations has embarked on a growing new industry. More and more of our clients launch international campaigns and we are here to help them convey the intended message in a way that resonates with the target audience. Our transcreation services differ from our translation services in that each message is creatively adapted in order to carry the same implications in the target language as in the source language, thereby evoking the same emotional response among the target audience. In this way, we help our clients in the retail, marketing, branding, fashion and cosmetics sector achieve a much greater level of customer acceptance and satisfaction. Our list of satisfied clients includes Hunter Boots, Hasbro, Fat Face, Johnson & Johnson, Crabtree & Evelyn and Timberland.
ISO 17100 The first UK translation company to achieve this specialist translation accreditation. ISO 9001 international processes accreditation.
ISO17100 & ISO9001
Accredited
Selected by Goldman Sachs to be an exclusive member of its £500 million productivity & growth investment programme.
Goldman Sachs
10KSB Member
There to re-enforce our commitment to the highest standards of business ethics and translation quality.
ATC & EUATC
Member
Celebrating 20+ years, Absolute Translations has become synonymous with providing quality translations at transparent low prices.
20 Years’
Expertise
Absolute Translations is registered to have its information and security systems independently regulated for GDPR compliance
Information Security
Systems Regulated
As Trusted by
Transcreating The Key Message Of Your Brand
The most successful brands become popular through more than just words. Users and buyers often have an emotional connection with a brand. It has a personality, a distinctive feel, a warmth or a coolness that fits the expectation of the customer. It delivers products that customers may not have even known they wanted or needed.
What sometimes gets lost on globally ambitious brand managers is just how much that brand feel is connected with idiosyncrasies of the local language and culture. Those idiosyncrasies often don’t translate directly. Delivering the same kind of emotional feel is far more than simply translating a message from one language to another, or even localising the translation.
We Have A Way With Words
That’s what the concept known as transcreation addresses. It recognises the fact that your entry into a new foreign market may need not only a translation, but also creation of entirely new materials, potentially new taglines, perhaps different imagery, an altered twist on humour, a re-imagined emotional impact. There might even be a need for certain adjustments to the product itself to reflect local realities. By offering a transcreation service, we help our clients retain the original meaning of their promotional material, so that it is as authentic and engaging as the original.
Our transcreators take into account the local culture, values, idioms, dialects and sense of humour. In order to achieve these results, our in-house team of project managers works closely with each client and carefully determines their needs and preferences in tone and style in an accurate brief. In order to ensure that this material has the desired impact on the target audience, we engage linguists with excellent language and creative writing skills, excellent specialist subject knowledge and, of course, a firm grasp of the target country culture.
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Very happy with the service…
Very happy with the services
Very pleased with the servi…
Very pleased with the service. Quick response, very professional, good translation and fast delivery…
My marriage certificate tra…
My marriage certificate transaction from French To English was done in very short time and accepted …
Very attentive service and …
Very attentive service and quick delivery. Thank you. Will back whenever needed.
Really good and fast
Really good and fast. Thank you.
Quick and eficiente
Very happy with their services. Reasonable price. Very quick and efficient.
Very good service
I paid for the services of a single translator. The translation arrived promptly. There was one mist…
Document required for mortg…
Document required for mortgage application – fast efficient service – would recommend
Got my marriage certificate…
Looking to get a divorce. My marriage certificate was in German so had to get it translated so it co…
Excellent services
Excellent services, received a reply to my initial email within 10 minutes, sent over translation an…
Nice quality work and in go…
Nice quality work and in good time
Very helpful
Very helpful – excellent service – very impressed
The absolute Translation is…
The absolute Translation is an professional Tanslation Company because of their communication,effic…
Very efficient and professi…
Very efficient and prompt with responses. Excellent, professional service.
Excellent
Excellent, timely and professional service as always.
Quick and thorough response…
Quick and thorough response.
Amazing job
Amazing job. Quick response and accurate translations, a bit expensive but worth the price as it was…
Fantastic service.
Fantastic service.
Excellent service
Excellent service. Fast, efficient and reasonably priced. So easy to deal with. Thank you!
Bit expensive compared to o…
Bit expensive compared to other but great service
