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Transcreation Services on a “Glocal” Level
By offering transcreation services, Absolute Translations has embarked on a growing new industry. More and more of our clients launch international campaigns and we are here to help them convey the intended message in a way that resonates with the target audience. Our transcreation services differ from our translation services in that each message is creatively adapted in order to carry the same implications in the target language as in the source language, thereby evoking the same emotional response among the target audience. In this way, we help our clients in the retail, marketing, branding, fashion and cosmetics sector achieve a much greater level of customer acceptance and satisfaction. Our list of satisfied clients includes Hunter Boots, Hasbro, Fat Face, Johnson & Johnson, Crabtree & Evelyn and Timberland.
ISO 17100 The first UK translation company to achieve this specialist translation accreditation. ISO 9001 international processes accreditation.
ISO17100 & ISO9001
Accredited
Selected by Goldman Sachs to be an exclusive member of its £500 million productivity & growth investment programme.
Goldman Sachs
10KSB Member
There to re-enforce our commitment to the highest standards of business ethics and translation quality.
ATC & EUATC
Member
Celebrating 20+ years, Absolute Translations has become synonymous with providing quality translations at transparent low prices.
20 Years’
Expertise
Absolute Translations is registered to have its information and security systems independently regulated for GDPR compliance
Information Security
Systems Regulated
As Trusted by
Transcreating The Key Message Of Your Brand
The most successful brands become popular through more than just words. Users and buyers often have an emotional connection with a brand. It has a personality, a distinctive feel, a warmth or a coolness that fits the expectation of the customer. It delivers products that customers may not have even known they wanted or needed.
What sometimes gets lost on globally ambitious brand managers is just how much that brand feel is connected with idiosyncrasies of the local language and culture. Those idiosyncrasies often don’t translate directly. Delivering the same kind of emotional feel is far more than simply translating a message from one language to another, or even localising the translation.
We Have A Way With Words
That’s what the concept known as transcreation addresses. It recognises the fact that your entry into a new foreign market may need not only a translation, but also creation of entirely new materials, potentially new taglines, perhaps different imagery, an altered twist on humour, a re-imagined emotional impact. There might even be a need for certain adjustments to the product itself to reflect local realities. By offering a transcreation service, we help our clients retain the original meaning of their promotional material, so that it is as authentic and engaging as the original.
Our transcreators take into account the local culture, values, idioms, dialects and sense of humour. In order to achieve these results, our in-house team of project managers works closely with each client and carefully determines their needs and preferences in tone and style in an accurate brief. In order to ensure that this material has the desired impact on the target audience, we engage linguists with excellent language and creative writing skills, excellent specialist subject knowledge and, of course, a firm grasp of the target country culture.
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4.8
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Based on 2053
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This was my second time usi…
This was my second time using Absolute, and in the future it will always be my first choice. Profess…
Best value for translations…
Speedy, friendly and comparately cheaper than other providers.
Excellent Service
Excellent Service
On schedule and good commun…
On schedule and good communication from the team
Fast and professional trans…
Fast and professional translation + friendly support!
Speedy service
Needed a translation of spanish probate for my uk solicitor. Checked the trust pilot reviews, pick…
The company is very good, i…
The company is very good, kind, but the company is best at the helpfulness and great products
It was completed on time
The check that your nemes are correct before they start
Fantastic service
Can’t fault this company. Their response is quick and professional. Will certainly use them again.
I am highly satisfied with …
I am highly satisfied with the translation services provided by their company for all my certificate…
The team are so professiona…
The team are so professional and so flexible with all your request. KUDOZ to this team. Keep it up …
Pleasant serrvice
Pleasant serrvice. Quick and easy. Reasonably priced.
Great service
Great service , and very polite ,which is almost non existing ,anymore.
great quality and speed of …
great quality and speed of service. thank you.
The extra mile
I needed a certified proofread of a translation for court in Singapore. The Singaporeans are very pe…
Easy quick and good price
Easy quick and good price. Thanks
Great Customer service!
Great Customer service!
Quick response from the com…
Quick response from the company, they were able to complete the task on time.
This company is brilliant
This company is brilliant! Very professional and top notch! Very pleased with services. Myself neede…
Consistently good service
I have been impressed with the organisation, speed of project sign-on and completion.
