By offering transcreation services, Absolute Translations has embarked on a growing new industry. More and more of our clients launch international campaigns and we are here to help them convey the intended message in a way that resonates with the target audience. Our transcreation services differ from our translation services in that each message is creatively adapted in order to carry the same implications in the target language as in the source language, thereby evoking the same emotional response among the target audience. In this way, we help our clients in the retail, marketing, branding, fashion and cosmetics sector achieve a much greater level of customer acceptance and satisfaction. Our list of satisfied clients includes Hunter Boots, Hasbro, Fat Face, Johnson & Johnson, Crabtree & Evelyn and Timberland.
An internationally recognised standard, with certification ensuring organisations meet a high level of quality.
A specialist accreditation specific to translation companies. Something Absolute Translations is proud to have pioneered in the UK.
Selected by Goldman Sachs to be an exclusive member of its £500 million productivity & growth investment programme.
There to re-enforce our commitment to the highest standards of business ethics and translation quality.
Celebrating 15+ years, Absolute Translations has become synonymous with providing quality translations at transparent low prices.
The most successful brands become popular through more than just words. Users and buyers often have an emotional connection with a brand. It has a personality, a distinctive feel, a warmth or a coolness that fits the expectation of the customer. It delivers products that customers may not have even known they wanted or needed.
What sometimes gets lost on globally ambitious brand managers is just how much that brand feel is connected with idiosyncrasies of the local language and culture. Those idiosyncrasies often don’t translate directly. Delivering the same kind of emotional feel is far more than simply translating a message from one language to another, or even localising the translation.
That’s what the concept known as transcreation addresses. It recognises the fact that your entry into a new foreign market may need not only a translation, but also creation of entirely new materials, potentially new taglines, perhaps different imagery, an altered twist on humour, a re-imagined emotional impact. There might even be a need for certain adjustments to the product itself to reflect local realities. By offering a transcreation service, we help our clients retain the original meaning of their promotional material, so that it is as authentic and engaging as the original.
Our transcreators take into account the local culture, values, idioms, dialects and sense of humour. In order to achieve these results, our in-house team of project managers works closely with each client and carefully determines their needs and preferences in tone and style in an accurate brief. In order to ensure that this material has the desired impact on the target audience, we engage linguists with excellent language and creative writing skills, excellent specialist subject knowledge and, of course, a firm grasp of the target country culture.
Looking to grow your business and succeed in global communication? We have partnered with the iconic Dummies brand to bring you ‘Translation Strategies for Dummies’.
4.8 out of 5 |
Based on 1318 reviews
Quick, efficient and excellent communication
Great communication keeping us updated on the process.
I’ve recently had the pleasure of working with Loukia, Rita and Clarissa at Absolute Translations ac…
Swift turnaround and a wide selection of languages
Very helpful and professional.
Fast and reliable service , we’ll done
I really enjoyed working with Absolute Translations. They were responsive, efficient, well priced a…
Great service. Easy to deal with. No problems.
A very efficient service and friendly helpful staff. Easy process and quick turnaround
Very quick and simple . Also emailed and posted the results without a fuss.. Another translation co…
Good service as always.
Very efficient and effective services. No delays to translations
excellent very quick and friendly and i think accurate translations
Fast and efficient service throughout
Thought I’d take the time to write a quick review as honestly, they deserve it! I have had multiple …
great service from Mr Santos – thank you
I have now used Absolute Translations on two occasions, both times the service has been excellent an…
Fantastic and timely service provided.
Always have five stars services. Everything was perfect and received it on time. Professional and f…
A very good service in every respect. Incredibly quick and very responsive to queries.