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Transcreation Services on a “Glocal” Level
By offering transcreation services, Absolute Translations has embarked on a growing new industry. More and more of our clients launch international campaigns and we are here to help them convey the intended message in a way that resonates with the target audience. Our transcreation services differ from our translation services in that each message is creatively adapted in order to carry the same implications in the target language as in the source language, thereby evoking the same emotional response among the target audience. In this way, we help our clients in the retail, marketing, branding, fashion and cosmetics sector achieve a much greater level of customer acceptance and satisfaction. Our list of satisfied clients includes Hunter Boots, Hasbro, Fat Face, Johnson & Johnson, Crabtree & Evelyn and Timberland.
An internationally recognised standard, with certification ensuring organisations meet a high level of quality.
ISO 9001 : 2015
A specialist accreditation specific to translation companies. Something Absolute Translations is proud to have pioneered in the UK.
ISO 17100 : 2015
Selected by Goldman Sachs to be an exclusive member of its £500 million productivity & growth investment programme.
Goldman Sachs 10KSB Member
There to re-enforce our commitment to the highest standards of business ethics and translation quality.
Association of Translation Companies
Celebrating 20+ years, Absolute Translations has become synonymous with providing quality translations at transparent low prices.
20 Years’ Expertise
As Trusted by
Transcreating The Key Message Of Your Brand
The most successful brands become popular through more than just words. Users and buyers often have an emotional connection with a brand. It has a personality, a distinctive feel, a warmth or a coolness that fits the expectation of the customer. It delivers products that customers may not have even known they wanted or needed.
What sometimes gets lost on globally ambitious brand managers is just how much that brand feel is connected with idiosyncrasies of the local language and culture. Those idiosyncrasies often don’t translate directly. Delivering the same kind of emotional feel is far more than simply translating a message from one language to another, or even localising the translation.
We Have A Way With Words
That’s what the concept known as transcreation addresses. It recognises the fact that your entry into a new foreign market may need not only a translation, but also creation of entirely new materials, potentially new taglines, perhaps different imagery, an altered twist on humour, a re-imagined emotional impact. There might even be a need for certain adjustments to the product itself to reflect local realities. By offering a transcreation service, we help our clients retain the original meaning of their promotional material, so that it is as authentic and engaging as the original.
Our transcreators take into account the local culture, values, idioms, dialects and sense of humour. In order to achieve these results, our in-house team of project managers works closely with each client and carefully determines their needs and preferences in tone and style in an accurate brief. In order to ensure that this material has the desired impact on the target audience, we engage linguists with excellent language and creative writing skills, excellent specialist subject knowledge and, of course, a firm grasp of the target country culture.
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Efficient and responsive se…
Efficient and responsive service.
Excellent and quick service
Excellent and quick service. Value for money. Will definitely use again.
Very good customer service
Very good customer service. Great communication with the team. Work has been well done and presente…
We have used Absolute Trans…
We have used Absolute Translations a number of times now and they are always extremely efficient, he…
All OK
All OK. Fast and to the point. Good communication.
Prompt response to my queri…
Prompt response to my queries (I had several!) and fast result.
I had a very good experienc…
I had a very good experience. The service was quick and good. I got my documents in 2 days time. I h…
Really quick and great serv…
Really quick and great service thanks
The team has been quick and…
The team has been quick and efficient in the delivery of my translations!
i was very happy with the w…
i was very happy with the work and the quality, have used them before will use them again
Efficient and value for mon…
Efficient and value for money! I highly recommend.
Translation of certificate
Professional and fast service provided. Friendly staff who clarified any questions with regard to t…
Brilliant service
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speed
speed , convenience and Friendliness services and I recommend to everyone
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The standard of translations is excellent. I highly recommend this Agency. The communication is pr…
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Very helpful, professional and fast turnaround. Would not hesitate to recommend.