By offering transcreation services, Absolute Translations has embarked on a growing new industry. More and more of our clients launch international campaigns and we are here to help them convey the intended message in a way that resonates with the target audience. Our transcreation services differ from our translation services in that each message is creatively adapted in order to carry the same implications in the target language as in the source language, thereby evoking the same emotional response among the target audience. In this way, we help our clients in the retail, marketing, branding, fashion and cosmetics sector achieve a much greater level of customer acceptance and satisfaction. Our list of satisfied clients includes Hunter Boots, Hasbro, Fat Face, Johnson & Johnson, Crabtree & Evelyn and Timberland.
ISO 17100 The first UK translation company to achieve this specialist translation accreditation. ISO 9001 international processes accreditation.
Selected by Goldman Sachs to be an exclusive member of its £500 million productivity & growth investment programme.
There to re-enforce our commitment to the highest standards of business ethics and translation quality.
Celebrating 20+ years, Absolute Translations has become synonymous with providing quality translations at transparent low prices.
Absolute Translations is registered to have its information and security systems independently regulated for GDPR compliance
The most successful brands become popular through more than just words. Users and buyers often have an emotional connection with a brand. It has a personality, a distinctive feel, a warmth or a coolness that fits the expectation of the customer. It delivers products that customers may not have even known they wanted or needed.
What sometimes gets lost on globally ambitious brand managers is just how much that brand feel is connected with idiosyncrasies of the local language and culture. Those idiosyncrasies often don’t translate directly. Delivering the same kind of emotional feel is far more than simply translating a message from one language to another, or even localising the translation.
That’s what the concept known as transcreation addresses. It recognises the fact that your entry into a new foreign market may need not only a translation, but also creation of entirely new materials, potentially new taglines, perhaps different imagery, an altered twist on humour, a re-imagined emotional impact. There might even be a need for certain adjustments to the product itself to reflect local realities. By offering a transcreation service, we help our clients retain the original meaning of their promotional material, so that it is as authentic and engaging as the original.
Our transcreators take into account the local culture, values, idioms, dialects and sense of humour. In order to achieve these results, our in-house team of project managers works closely with each client and carefully determines their needs and preferences in tone and style in an accurate brief. In order to ensure that this material has the desired impact on the target audience, we engage linguists with excellent language and creative writing skills, excellent specialist subject knowledge and, of course, a firm grasp of the target country culture.
Are you looking to grow your business and succeed in global communication? We have partnered with the iconic Dummies brand to bring you ‘Translation Strategies for Dummies’.
4.8
out of 5 |
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Showing our 5 star reviews
Excellent and fast service …
Excellent and fast service of our Lithuanian Translation. Many thanks.
Professional service
Professional service Quality Service Value for money
Quick and accurate service
Quick and accurate service
They were very accommodatin…
I required a translation to be done by the next day and they were very quick and efficient about get…
It was easy and fast
It was easy and fast. I have no reason to give less than 5 stars.
Best service
Great help professional and quick
Absolutely excellent servic…
Absolutely excellent service! This is the second time I order from Absolute Translations and just as…
Brilliant service from Abso…
Courteous staff, efficient at their job and speedy turnaround of work with immaculate translations
Very fast and excellent ser…
Very fast and excellent service
Absolute Translations did a…
Absolute Translations did a fantastic job for me. Very fast turnover and quite reasonably priced. Th…
Very professional and effic…
Very professional and efficient. Mattia and team really made me feel at ease and always prompt with …
A very helpful service
Aysha Ferullo was responsive, helpful, and made my experience pleasant. The level of translation was…
Excellent service
Excellent service, communication and delivery. Thank you!
Above and beyond!
Excellent service – you are given a quote and explanation of exactly what you will get. Service is a…
Great experience
Great experience , I got my documents translated on the delay that I wanted everything was perfect t…
Professional and speedy ser…
Professional and speedy service – thank you
Very straight forward and e…
Very straight forward and excellent service!
Second time I have used the…
Second time I have used them , both times translation first class but as important customer service …
Excellent service – 5…
Fantastic service. Couldn’t believe how organised and fast they were. No messing around and no e…
Super-professional
Absolute Translation were super-professional from start to finish. Prompt and responsive, timely ac…