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Transcreation Services on a “Glocal” Level

By offering transcreation services, Absolute Translations has embarked on a growing new industry. More and more of our clients launch international campaigns and we are here to help them convey the intended message in a way that resonates with the target audience. Our transcreation services differ from our translation services in that each message is creatively adapted in order to carry the same implications in the target language as in the source language, thereby evoking the same emotional response among the target audience. In this way, we help our clients in the retail, marketing, branding, fashion and cosmetics sector achieve a much greater level of customer acceptance and satisfaction. Our list of satisfied clients includes Hunter Boots, Hasbro, Fat Face, Johnson & Johnson, Crabtree & Evelyn and Timberland.

ISO

An internationally recognised standard, with certification ensuring organisations meet a high level of quality.

ISO 9001 : 2000

ISO

A specialist accreditation specific to translation companies. Something Absolute Translations is proud to have pioneered in the UK.

ISO 17100 : 2015

10KSB

Selected by Goldman Sachs to be an exclusive member of its £500 million productivity & growth investment programme.

Goldman Sachs 10KSB Member

ATC

There to re-enforce our commitment to the highest standards of business ethics and translation quality.

Association of Translation Companies

15+

Celebrating 15+ years, Absolute Translations has become synonymous with providing quality translations at transparent low prices.

15 Years’ Expertise


As Trusted by


Transcreation Services Colourful Butterfly Life Cycle

Transcreating The Key Message Of Your Brand

The most successful brands become popular through more than just words. Users and buyers often have an emotional connection with a brand. It has a personality, a distinctive feel, a warmth or a coolness that fits the expectation of the customer. It delivers products that customers may not have even known they wanted or needed.

What sometimes gets lost on globally ambitious brand managers is just how much that brand feel is connected with idiosyncrasies of the local language and culture. Those idiosyncrasies often don’t translate directly. Delivering the same kind of emotional feel is far more than simply translating a message from one language to another, or even localising the translation.


We Have A Way With Words

That’s what the concept known as transcreation addresses. It recognises the fact that your entry into a new foreign market may need not only a translation, but also creation of entirely new materials, potentially new taglines, perhaps different imagery, an altered twist on humour, a re-imagined emotional impact. There might even be a need for certain adjustments to the product itself to reflect local realities. By offering a transcreation service, we help our clients retain the original meaning of their promotional material, so that it is as authentic and engaging as the original.

Our transcreators take into account the local culture, values, idioms, dialects and sense of humour. In order to achieve these results, our in-house team of project managers works closely with each client and carefully determines their needs and preferences in tone and style in an accurate brief. In order to ensure that this material has the desired impact on the target audience, we engage linguists with excellent language and creative writing skills, excellent specialist subject knowledge and, of course, a firm grasp of the target country culture.

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4.75 out of 5 |
Based on 1187 reviews

1 week ago
Prompt efficient service

Prompt efficient service…

Sarah
1 week ago
Good pre and post sale comm…

Good pre and post sale communications. Speedy and accurate translation service. Great value for mo…

Matt Barron
2 weeks ago
Excellent service

Excellent service! Had a document translated within 1hour…

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2 weeks ago
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Having used Absolute Translations a few times now, I can honestly say the service is excellent. Tur…

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2 weeks ago
My review in 3 words

My review in 3 words – fast, professional, affordable…

Colin Mitchell
2 weeks ago
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Very efficient and quick….

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2 weeks ago
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Very good in every sense…

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We use the translations for instruction manuals for consumer electronics. Service is prompt and we h…

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3 weeks ago
Absolute Translations provi…

Absolute Translations provides accurate translations very quickly. They also have professionals who …

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3 weeks ago
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This is the first time I use Absolute translation and probably the best translation service I ever …

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great service

great service…

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Absolute Translations provides accurate translations for a very reasonable cost, exactly on-time as …

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3 weeks ago
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3 weeks ago
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3 weeks ago
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good translation very, good communication, rapid response . all in all very good service….

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3 weeks ago
Professional, fast and accu…

I had instructed Absolute Translations for court bundle translation, from simplified Chinese to Engl…

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4 weeks ago
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Excellent customer service and effective communication. Although I have never had used translation s…

PS
4 weeks ago
5 star

Excellent service and translation was true to original document. I highly recommend Absolute Transl…

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4 weeks ago
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Fantastic service from start to finish. Answered all my questions before I placed the order. Deliv…

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