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Transcreation Services on a “Glocal” Level
By offering transcreation services, Absolute Translations has embarked on a growing new industry. More and more of our clients launch international campaigns and we are here to help them convey the intended message in a way that resonates with the target audience. Our transcreation services differ from our translation services in that each message is creatively adapted in order to carry the same implications in the target language as in the source language, thereby evoking the same emotional response among the target audience. In this way, we help our clients in the retail, marketing, branding, fashion and cosmetics sector achieve a much greater level of customer acceptance and satisfaction. Our list of satisfied clients includes Hunter Boots, Hasbro, Fat Face, Johnson & Johnson, Crabtree & Evelyn and Timberland.
An internationally recognised standard, with certification ensuring organisations meet a high level of quality.
ISO 9001 : 2000
A specialist accreditation specific to translation companies. Something Absolute Translations is proud to have pioneered in the UK.
ISO 17100 : 2015
Selected by Goldman Sachs to be an exclusive member of its £500 million productivity & growth investment programme.
Goldman Sachs 10KSB Member
There to re-enforce our commitment to the highest standards of business ethics and translation quality.
Association of Translation Companies
Celebrating 15+ years, Absolute Translations has become synonymous with providing quality translations at transparent low prices.
15 Years’ Expertise
As Trusted by
Transcreating The Key Message Of Your Brand
The most successful brands become popular through more than just words. Users and buyers often have an emotional connection with a brand. It has a personality, a distinctive feel, a warmth or a coolness that fits the expectation of the customer. It delivers products that customers may not have even known they wanted or needed.
What sometimes gets lost on globally ambitious brand managers is just how much that brand feel is connected with idiosyncrasies of the local language and culture. Those idiosyncrasies often don’t translate directly. Delivering the same kind of emotional feel is far more than simply translating a message from one language to another, or even localising the translation.
We Have A Way With Words
That’s what the concept known as transcreation addresses. It recognises the fact that your entry into a new foreign market may need not only a translation, but also creation of entirely new materials, potentially new taglines, perhaps different imagery, an altered twist on humour, a re-imagined emotional impact. There might even be a need for certain adjustments to the product itself to reflect local realities. By offering a transcreation service, we help our clients retain the original meaning of their promotional material, so that it is as authentic and engaging as the original.
Our transcreators take into account the local culture, values, idioms, dialects and sense of humour. In order to achieve these results, our in-house team of project managers works closely with each client and carefully determines their needs and preferences in tone and style in an accurate brief. In order to ensure that this material has the desired impact on the target audience, we engage linguists with excellent language and creative writing skills, excellent specialist subject knowledge and, of course, a firm grasp of the target country culture.
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Excellent services, highly …
Perfect for certified translations; swift response and return of documents.
quick response and no issue…
quick response and no issues
Prompt service and reasonab…
Prompt service and reasonably priced compared to other agencies
I approached several transl…
I approached several translation agencies and Absolute Translations was the most efficace in terms o…
It is a good company for tr…
It is a good company for translation, they are efficient and fast. I received my documents translate…
Very reliable service
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Excellent service
Excellent service
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Very professional company
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They were really fast and effective
Am very happy with job you …
Am very happy with job you done for me. 👍🏾
Quick and efficient
Quick and efficient. All details of the process was explained and payment details were very easy to …
very fast in coming back to…
very fast in coming back to me, paper work came back to me in a speedy time, very happy
Rapid response
Rapid response Good communication and effort
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Thank you for the excellent and quick translations! It was great working with you.
VERY GOOD SERVICE
VERY GOOD SERVICE – WILL USE AGAIN
very efficient
very efficient, reliable