While it may be in its early days, voice search is definitely not a fad! It has gained traction over the last few years due to its convenience and ease of use. Voice search is also faster than typical searching, this makes it a popular way to browse the web.
In May 2016, Sundar Pichai – Google CEO, announced that 20 per cent of queries via mobile were voice searches. With these statistics only expected to rise, it is important for business across the world to optimise their website content for these searches.
As the UK’s leading translation company; the professional translators at Absolute Translations have provided three ways that you can optimise your website content for voice search purposes.
1. Think about how you search for information.
When you begin to optimise your website content, it is important to remember that there are differences between the way people search online and the way they speak. There is even differences between the phrases people use during voice searches and traditional online searches. For example, you may type ‘directions to London Eye’ when searching on your phone or computer. But when speaking you would say ‘take me to the London Eye.’
Ask yourself: which of my webpages provides all the information you need when completing a Google search? We recommend editing your FAQ page to provide the answers to customers who may be voice-searching your business.
2. Utilise structured data.
Following the Hummingbird Google update, it is important that companies create relevant content to optimise for voice search. However, there are a few other ways to help the search engines better understand your content and how it should be ranked. For example, using structured data helps search engines to better understand your content.
With a large amount of voice search being from local users, structured data can highlight information about directions; phone numbers; business hours and other important details to the searcher.
3. Make your website content mobile-friendly.
Mobile is the primary source for voice searches; which means it is extremely important your website or blog are mobile-friendly. Try testing your website’s mobile friendliness through Google’s Test My Site feature before you make any changes to it. You may be surprised at the number of adjustments to make but it is vital to invest time and resources into cleaning up your site. This way, users can find your site when browsing on their phones.
If you are looking to optimise your website for voice-search users around the world, the team here at Absolute Translations provide specialist website translation services. Our team of highly skilled; native-speaking translators and web developers understand the need for high-quality translations. After all, your website is an important part of your brand; acting as a window into your business for customers and prospective partners.
For more information about our professional translation services; get in touch with us on 0333 577 0767.
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