While the fashion industry is an international language in its own right, it needs multilingual communication in order to survive. After all, this industry constantly changes; according to fashion experts, a trend’s life cycle is now one week. This means that trends and practices need effective communication to avoid missing out on potential sales. For years, fashion brands have utilised fashion translation services to share their ideas and clothing with customers.
Here at Absolute Translations – a leading translation company in the UK, we have worked with a number of reputable fashion brands such as Chanel, Gucci, Liberty London and more. As experts in fashion translation services, we have shared our thoughts below on how translation services are used to capture trendsetters’ attention:
Content marketing offers great online exposure. With the right SEO strategy and a team of expert translators, you can drive engagement to your website by writing regular fashion blogs. Our specialist translators will optimise what you have written for local search engine ranking so it appeals to your target audience. Therefore, you will see an increase in traffic to your website as well as sales from foreign customers.
As you explain your product descriptions, ensure that you translate correctly. In fact, they shouldn’t only be translated into the target language of your audience but the message should be localised. For example, you must adapt the units of measure and pricing conventions to the culture you are targeting.
A good article is a powerful tool for your brand. This is especially true if you’re featuring in a reputable fashion magazine like Vogue or GQ. However, it’s important to make sure the article is written with the target audience in mind. After all, you wouldn’t want to offend or upset your key audience by making an error in an article. Therefore, a native-speaking translator will take the text and craft the article. In this way it will speak to your customers on a local level.
Whether you are a high street brand or an haute couture specialist, our fashion translation services are a perfect way to break into the international retail market. With specialist translators who speak over 200 languages, our translation services will help you build your brand overseas and develop trust with your target audience.
Get in touch to find out more information about our specialist fashion translation services; give us a call today on 0333 577 0767.
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