You might have heard the word ‘adwords’ bandied around during marketing and advertising conversations. But what exactly is it? In today’s blog post, the team here at Absolute Translations explains what Google Adwords actually is and how translation services can be utilised to benefit your business.
Google Adwords is an example of a pay-per-click (PPC) advertising platform. It gives users the ability to advertise their brand on the search engine in the form of text adverts that look like listings and image banners. Google then shows this advert to users who might be interested in your brand by using their interests and keywords. Therefore, it’s a great way to reach new customers who may have never come across your brand before. In fact, due to Google’s global reach, companies can target potential overseas customers now more easily than ever.
If you’re planning to target an international audience with your PPC adverts, it’s essential that you utilise adwords translation services. Our specialist translators will transform your current keywords and campaigns into your target language. This, therefore, ensures that the content is both culturally accurate and localised. We have a team of worldwide translators which allow us to provide over 200 language combinations – including widely-spoken languages such as Mandarin and niche dialects such as Basque. However, they will not only translate your existing campaigns, we also carry out market research into which keywords and phrases your customers are using in the target region and advise you on which to use. As a result, you produce adverts that are not only localised but deliver results too.
Pay-per-click advertising is an extremely powerful tool when it comes to marketing your business to new audiences. However, if you decide to publish an advert in Spain with English copy, you are unlikely to get the results you wanted. That’s why it’s important to use Google Adwords translation services! With a translation provider like Absolute Translations, we understand the importance of creating PPC campaigns that engage your international audience. After all, you don’t want your all-important message getting lost because they cannot understand the language. With expert translation services, you can guarantee that your brand’s values and messaging come across to your international customers. In turn, helping to boost sales on your website because your audience fully understands who you are and what you have to offer.
When it comes to Adwords translation services, it’s important that you shop around. This way, you can find the best option for your budget and timescale. Here at Absolute Translations, we are able to provide affordable translations with a quick turnaround for PPC campaigns. With two decades worth of experience, we guarantee the highest quality in every translation we complete. If you want to see for yourself an example of our expertise and quality, why not take a look at hundreds of our five-star reviews on Trustpilot here.
Or if you are interested in receiving a quote, contact us today to discuss your project. Our team are available on 0333 577 0767 or main@absolutetranslations.com.
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