In today’s digital world, it is easier than ever for brands and customers to connect through social media, emails and websites. As a retailer, you can even reach an international customer base in seconds by simply just translating your online material into their language. However, it’s important to communicate that message effectively. If your international customers don’t understand your brand message – or worse, you offend them by mistranslation, it can badly affect your business sales. Therefore, you need to utilise professional translation services in all aspects of your online material including your catalogue of products.
As a professional translation company, Absolute Translations understand the multiple benefits catalogue translation services can offer to your business expansion. One of these advantages is the increase in sales you will see after offering a multilingual catalogue. Below we have listed all of the ways catalogue translation services can boost your sales:
As English speakers, we often assume that because English is a lingua franca that it’s okay to write all of our content in the language. However, research by Common Sense Advisory has shown that 72% of consumers are more likely to browse websites in their native language. The same can also be said for catalogues – both online and physical. Therefore, it’s important to translate your products catalogue into your customer’s native language. After all, a catalogue written in their native language helps to instil a sense of familiarity in your international customers. Therefore, you can quickly build brand loyalty and trust with these customers – which will eventually lead to sales.
In order to build a base of loyal customers, you should look at making special efforts to provide them with an exclusive and customised experience. This can be done by translating your catalogue in their native language and then localising it to the specific culture you’re marketing to. By including specific nuances and cultural practices, you will continue to help your customers feel valued by your brand. You will also grab new customers’ attention, helping them to understand your brand message and values. Once a customer understands your products and services fully, they will be more likely to buy.
Search Engine Optimisation (SEO) is an important method of increasing your online presence and raising awareness of your brand. By using online catalogue translation services, you not only have accurately translated product information on your website online store but it can rank your products on search engines. With your products now ranking on international search engines, new customers can find them using keywords and purchase if it’s what they’re looking for.
Are you interested in our professional catalogue translation services? Here at Absolute Translations, we have a team of native-speaking translators who are experts in a wide range of subject matters. This includes every sector from medicine and finance to fashion and engineering. If you require our translation services, please get in touch with our team on 0333 577 0767.
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