In the digital age, the travel and tourism sector relies heavily on professional translation services to communicate with their audience. After all, marketing materials in the native language of an audience allows businesses to reach a wide range of people. It will also help companies to meet the demands of consumers around the world.
Here at Absolute Translations – one of the UK’s leading providers of translation services, we have worked with a number of tourism brands including Hilton Hotels, Marriott Hotels and Late Rooms. As specialist travel translators, our team can help your hotel stand out from the crowd with high-quality translations. If you’re still not convinced that our services are right for your hotel, the team at Absolute Translations have listed the benefits for using our translation services.
Imagine you are creating a brochure for your brand new hotel in Tokyo. Internally, your team have written the copy and designed the brochure. An immediate thought might be to use online translation software and translate text into Japanese. However, it’s important to remember that translation software doesn’t account for local nuances and slang. Therefore, it is likely that the brochure about your hotel will have errors. By using a native-speaking translator from Japan, you can ensure that your brochure is grammatically correct. Our translators have an in-depth knowledge of the travel industry and your target language.
When marketing a hotel, choosing the right words and phrases is essential to generating sales. Using online software is likely to bring up words with similar meanings but it may fail to convey the intended message. This could ultimately turn away customers if they do not understand what you are trying to sell them. When you utilise a professional translator, they will interpret the message and goal of your copy and translate accordingly. As a result, your marketing materials will deliver the desired experience to your target audience.
For most brands, consistency is key. Whether it’s your website, marketing materials or social media, the tone of voice and message must be the same. If you work with a specialist travel and tourism translator, you can ensure brand consistency in every single piece of copy. Therefore, your target audience can get to know your brand in the way you intended.
If you want to find out more information regarding our travel and tourism translation services, get in touch with our team on 0333 577 0767.