One of the fastest growing industries in the 21st Century is IT. After all, global advancements have made it easier for systems and software to become more impressive. Therefore, IT companies are constantly seeking ways to improve their products and expand their sales opportunities. A great way to do this is by launching your products and services overseas whereby your software is new.
However, before you can expand your product range to a global audience, there are certain steps that need to be taken to ensure your software is accessible to them. One of these steps is translating your software or app into some of the world’s most popular languages.
According to the Common Sense Advisory, 72 percent of consumers spend most or all of their time on websites in their own language. This statistic shows the importance of having materials available to users in their native tongue. Otherwise, they may find your system difficult to navigate and become unsatisfied with your product.
While software and apps have no geographical boundaries, language and culture is still a significant barrier to a user’s experience. However, by translating and localising your user’s interface, you can overcome language barriers and ensure your software is ready for global audiences. A professional translator will be able to take the text for your product and translate that into the chosen languages – considering elements such as context, nuance and messaging in their translation. Therefore, you will receive a copy of your documents that is not only syntactically accurate but understood by your core audience.
Around the world, ownership of phones and computers in countries such as Brazil, China and India has started to grow. Therefore, increasing the day to day need for software and apps which makes life easier and enables personal development. With an investment in professional software translation services, your company can quickly expand into these growing demographics and become a market leader. This opens up massive opportunities of growth for small to medium companies who may otherwise have remained on a local scale. Examples of this effect in the last few years are companies such as WhatsApp and Zoom, which have massively grown in popularity thanks to increased demand.
For over twenty years, we have been delivering software translation services for a wide range of global brands. Our aim is to help you highlight the benefits of your products to your customers and make their lives easier in the process when using them. We understand that as your business grows you may have an increased rate of translation, therefore we are able to match the pace you set. Our team of native translators are able to localise and adapt your text in a swift and agile manner. In fact, we are able to provide same-day translations if you require it
If you’re interested in utilising our software translation services, why not get in touch with our team to find out more. Our team are available to speak to on 0333 577 0767 or email us on main@absolutetranslations.com.
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