As you complete research into South Africa, you are likely to come across the word ‘Afrikaans’ a lot. This is because Afrikaans is one of the most widely spoken languages in South Africa. While you may know a few basic facts about the language, it has an interesting connection to European history. As a leading translation provider in the United Kingdom, our team have provided an extensive guide to Afrikaans below.
Afrikaans is a West Germanic language which is spoken in countries such as South Africa, Namibia, Botswana, Zambia and Zimbabwe. After Zulu and Xhosa, Afrikaans is the most commonly spoken language in South Africa. It has a total of seven million native speakers, or 14% of the population. Out of all the eleven official languages, it is most widely spoken and understood as a second or third language. Therefore, it has the widest geographic distribution of every language in South Africa.
If you’re planning to trade in South Africa, Afrikaans translation services are going to be essential to the success of your business in the country. With a large number of native speakers, Afrikaans translation services will make it possible to communicate with your target audience. Therefore, you are bound to see more engagement and sales as a result. Without professional translation services, communication between you and your audience is likely to be inaccurate and confusing. There have been many instances where a company has poorly marketed their brand overseas and made communication mistakes that ruined their business success. A good example is when Mercedes-Benz entered the Chinese market using the name ‘Bensi’ which in Chinese meant ‘rush to die’. As you can tell, it was a poor choice of name for a company who manufacture cars.
Here at Absolute Translations, we have a team of native-speaking translators who work in South Africa. It is our belief that the best translators are those that live and breathe the language. After all, they are able to stay updated with the latest colloquial terms and trends in language. Not only are our translators native speakers but they are also experienced – with at least five years of expertise in the industry. For this reason, the team at Absolute Translations are able to deliver the most accurate and reliable translations.
In our twenty year history as a translation company, Absolute Translations are proud to be the chosen supplier of translations for a number of large organisations and brands. Previously, we have worked with BP, Renault, British Red Cross and Serco to promote the message of their brand in South Africa. Our high level of translations has seen many of our clients come back to us time and time again.
If you want to find out more information about our Afrikaans translation services, why not get in touch with our team on 0333 577 0767 or main@absolutetranslations.com
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