No matter where you are in the world, relationships between a brand and the media are incredibly important. After all, both industry-specific and general international publications talking about your product or service in a positive light can have a massive impact on your reputation and sales. Therefore, it’s important to utilise media and PR translation services when entering overseas markets for media exposure.
Professional media and PR translation services take your current press releases and media packs and transform them into your target language. By having your media materials available in your desired market’s native language, you can guarantee the accuracy of your brand message and avoid confusion when it comes to dealing with international press. Without effective media and PR translations services, you may find that you accidentally alienate your customers by writing copy which is offensive or untargeted.
Many brands have experienced the downsides of not having professional media and PR translation services – including large corporations such as HSBC and Pepsi. When Pepsi wanted to launch the drink into the Chinese market, they created a campaign around the slogan ‘Come Alive With Pepsi!’ in the 1970s. However, when translated for audiences in China, it became ‘Pepsi brings your ancestors back from the dead!’ This slogan wasn’t well-received by the Chinese audience due to a strong cultural importance around the dead and their elders. Since the launch of this campaign, Pepsi has continued to struggle in the Chinese market – being dominated by their competitor, Coca Cola.
As you can see from Pepsi’s example, it’s very important to have media and PR translation services on hand. Here at Absolute Translations, we understand that the news happens quickly. That’s why we are able to provide translation services with a quick turnaround to make sure you never miss a story! All of our media translations are also carried out by a team of experienced translators worldwide with knowledge of more than 200 languages. This includes both popular languages such as Spanish and Japanese – as well as Asian and African dialects. By using both native-speaking translators who also have a minimum of five years’ experience, we are able to guarantee the highest standard of translations.
Are you looking for a translation partner for your media and PR outreach? The team at Absolute Translations are happy to discuss our services further with you. Get in touch with our team on 0333 577 0767 or email main@absolutetranslation.com for more information.
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